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ALEX VARELA

Creative Director. Art Director. Designer. Optimist

I am passionate, which can be contagious, and open enthusiasm about the work
I deliver. My approach brings positive energy, paired with my leadership skills, builds and foster effective teamwork.

I bring results, positive change, and help to unleash the team's potential.

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AT A GLANCE

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PERSONAL CARE CATEGORY
UNILEVER

Worked for global brands such as Dove, Rexona, Axe/Lynx, TRESemmé, Simple, Love Beauty & Planet, Radox and for Oral Care brands like Signal, Regenerate and Zendium. Helping them bring their vision and purpose to life through, Digital Campaigns, Conceptual Ideas, Key Visuals, Precision Marketing Campaigns and Digital and Social Assets for the main platforms.

FOOD AND BEVERAGES CATEGORY
UNILEVER

Worked with Global Magnum ice-creams, Lipton Tea, Knorr, Carte D'Or, creating Digital and Social Campaigns and Assets that help bring the their vision and purpose to life.

Also work on the development and launch of new brands within Unilever.


I have extensive experience in directing food photography and a passion for everything food.

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STARBUCKS
UK & EMEA

Created and developed UK and EMEA Seasonal Campaigns, including POS, OOH, Digital, Email, Loyalty and Social Assets.

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Coffee has always been one of my passions and working for over four years with Starbucks was like a match made in heaven.

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I feel that creative direction it's about the right attitude, open approach and building the right environment where the very best ideas can be born and thrive - including developing and retaining the brightest talent in business.

Alex Varela

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CONTACT ME

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